How breaking up Google could lower your online shopping bill

Quick Summary:

A DOJ win in Google's ad tech monopoly trial could benefit everyone, experts say.

This scheme also allegedly set Google up to charge higher "monopoly" fees, the DOJ argued, allegedly putting some publishers out of business and raising costs for advertisers.

So far, the DOJ has argued that through acquisitions, Google allegedly monopolizes the ad server market, taking a substantial cut of every online ad sale by tying together products on the buyer and seller sides.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Ashley Belanger

Category: Technology

Markets: United States

Topics: Google Google Google ad tech Google ad tech monopoly Google monopoly Antitrust law Us department of justice Policy

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-20 @ 21:42:09 (1 weeks ago)

News Timezone: GMT -5:00

News Source URL: arstechnica.com

Language: English

Article Length: 136 words

Reading Time: 1 minutes read

Sentences: 33 lines

Sentence Length: 5 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Ars Technica

News ID: 22670416

View Article Analysis

About Ars Technica

Main Topics: Technology

Official Website: arstechnica.com

Year Established: 1998

Headquarters: United States

News Last Updated: 1 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #32

Publisher Details

Frequently Asked Questions