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How Adobe and Salesforce are fine-tuning customer experience tools

TechCrunch LogoTechCrunch1w ago

How Adobe and Salesforce are fine-tuning customer experience tools - TechCrunch

Quick Summary:

It was a big week for the customer experience market, with two major players in the marketing tool space taking swings to bring the idea to the next level.

While it works in conjunction with the platform of tools itself, and with external partners like Snowflake and Amazon, the ultimate goal is to use the massive amounts of customer data to generate the best customer experiences possible at the moment they’re needed.

It’s more about taking the extra step to get ahead of problems before they happen or designing a product in an elegant way to reduce friction.


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Article Details

Author / Journalist: Ron Miller

Category: Technology

Topics: Enterprise Salesforce Customer experience Adobe EC Cloud and Enterprise Infrastructure Dreamforce 2022

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-09-22, 19:00:08

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Reading Time: 2 minutes read

Article Length: 329 words

Coverage Area: United States

Availability: Desktop Web, Mobile Web

News ID: 475989

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Official Website: techcrunch.com

Update Frequency: 40 posts per day

Year Established: 2005

Headquarters: United States

News Last Updated: 8h ago

Coverage Areas: United States

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Publication Timezone: GMT -5:00

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