His company makes millions producing toys. Now it's venturing into blockchain and the metaverse

Quick Summary

Mighty Jaxx, a multi-million dollar toy company from Singapore, has incorporated blockchain into their products. CNBC Make It finds out why.

With the nonfungible token market seeing explosive growth in 2021, Aw said that was when there was "a change in culture as we knew it."[Being] artists and creators in general … has always been more of a service-based work.But now it flipped.

CNBC Make It finds out why it "makes sense" for the collectibles empire to tap into blockchain capabilities, and bet on the metaverse.

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Article Details

Category: Business

Topics: Blockchain Articles Retail industry Retail Netflix Inc DC Comics Toys And The Web NFT Cryptocurrency Source:tagname:CNBC Asia Source Adidas AG Southeast Asia Make It - Money Make It - Earn Make It - Entrepreneurs Make It - Success Make It - How I Made It Young Money Makeit Entrepreneurs Start-up Make It Hasbro Inc Marvel Entertainment Entrepreneurship Start-ups Make It - Be the Boss

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-06-24, 02:41:51

News Timezone: GMT -5:00

News Source URL: cnbc.com

Language: English

Reading Time: 7 minutes read

Article Length: 1087 words

Coverage Area: United States

Availability: Desktop Web, Mobile Web

News ID: 6890

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