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Hindustan Unilever eyes Rs 100-crore run rate for its D2C brands

Business Standard LogoBusiness Standard1w ago

Hindustan Unilever eyes Rs 100-crore run rate for its D2C brands

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The fast-moving consumer goods (FMCG) major has eight direct-to-consumer (D2C) sites, which are across beauty and personal care.

He explained, when there are smaller volumes, it allow the team to fail fast using these online systems and close the loop better with consumers.

The company also has five nano factories for its D2C brands.


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Article Details

Author / Journalist: Sharleen D’Souza

Category: EconomyFinance

Topics: Beauty Added Lakme Lele Factories Company Consumers Brands Started Online

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-08-05, 22:39:00

News Timezone: GMT +5:00

News Source URL: business-standard.com

Language: English

Reading Time: 3 minutes read

Article Length: 429 words

Coverage Area: India

Availability: Desktop Web, Mobile Web

News ID: 115345

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About Business Standard

Business Standard Logo

Main Topics: EconomyFinance

Official Website: business-standard.com

Update Frequency: 249 posts per day

Year Established: 1975

Headquarters: India

News Last Updated: 2h ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +5:00

News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #49

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