French star Kylian Mbappé backs NFT fantasy football start-up Sorare

Financial Times LogoFinancial Times1 mo ago

French star Kylian Mbappé backs NFT fantasy football start-up Sorare

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We are building a gaming company,” said Nicolas Julia, Sorare’s chief executive.“I see the technology as an enabler to provide what we want to provide.

Crypto companies have also courted sports teams, signing stadium and shirt sponsorship deals, with the aim of breaking through to the huge global audience that follows sport.

Mbappé’s deal with the French start-up comes soon after he signed a new contract with Qatari-owned Paris Saint-Germain.

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Article Details

Author / Journalist: Josh Noble

Category: MarketsFinanceInvesting

Topics: Year Deal Signing Football Tokens Company Digital Game Financial Players

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-06-29, 14:15:55

News Timezone: GMT -5:00

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Language: English

Reading Time: 4 minutes read

Article Length: 659 words

Coverage Area: United States

Availability: Desktop Web, Mobile Web

News ID: 20563

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