BEAMSTART Logo

French star Kylian Mbappé backs NFT fantasy football start-up Sorare

Financial Times LogoFinancial Times1 mo ago

French star Kylian Mbappé backs NFT fantasy football start-up Sorare

Quick Summary AI Powered

We are building a gaming company,” said Nicolas Julia, Sorare’s chief executive.“I see the technology as an enabler to provide what we want to provide.

Crypto companies have also courted sports teams, signing stadium and shirt sponsorship deals, with the aim of breaking through to the huge global audience that follows sport.

Mbappé’s deal with the French start-up comes soon after he signed a new contract with Qatari-owned Paris Saint-Germain.


More Pictures


or

Article Details

Author / Journalist: Josh Noble

Category: MarketsFinanceInvesting

Topics: Year Deal Signing Football Tokens Company Digital Game Financial Players

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-06-29, 14:15:55

News Timezone: GMT -5:00

News Source URL: ft.com

Language: English

Reading Time: 4 minutes read

Article Length: 659 words

Coverage Area: United States

Availability: Desktop Web, Mobile Web

News ID: 20563

View Article Analysis

About Financial Times

Financial Times Logo

Main Topics: MarketsFinanceInvesting

Official Website: ft.com

Update Frequency: 15 posts per day

Year Established: 1888

Headquarters: United States

News Last Updated: 13h ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

News Language: English

RSS Feed: Available (XML)

Website Security: Secure (HTTPS)

Publisher ID: #3

Publisher Details

BEAMSTART brings you the latest news, jobs, and events from all around the world on startups, technology, and business. Stay updated with industry news, plug-in to exciting events, and discover incredible career opportunities with the world's most innovative companies.

© Copyright 2022 BEAMSTART. All Rights Reserved.