Focus on quality rather than quantity: Assam govt to tea industry

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Focus on quality rather than quantity: Assam govt to tea industry - Business Standard

Quick Summary:

Kota also urged packers to promote high-quality teas with the government taking a firm stand by supporting the closure of production within November 30 to prevent the production of poor-quality teas.

He said the Assam government has implemented several initiatives to ensure that tea as India's national beverage remains safe and its sales processes transparent.

Assam Chief Secretary Ravi Kota on Saturday called for concerted efforts to revitalise the tea industry by focussing on promoting quality over quantity.