E-commerce transactions in SEA increasingly mobile: iPrice

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As mobile use increases across the whole region, Indonesia is fast becoming a mobile-only e-commerce market.iPrice said its 2021/2022 study, found 94% of shoppers use mobile to browse and search for products, up 16% from 2016/2017. 

Further, mobile consumers are likely to purchase almost twice as many things compared to those on desktops, it added. 

This represents a complete reversal of the 2016/2017 data when desktop-based purchases were almost three times more likely than on mobile devices, it said. 

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Author / Journalist: Gerry Wong

Category: EconomyStartups

Topics: Iprice Study Desktop Buying Southeast Online Mobile Shoppers E-commerce Browsing Behaviour

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-06-27, 00:55:54

News Timezone: GMT +8:00

News Source URL: digitalnewsasia.com

Language: English

Reading Time: 4 minutes read

Article Length: 688 words

Coverage Area: Malaysia

Availability: Desktop Web, Mobile Web

News ID: 15216

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Official Website: digitalnewsasia.com

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Coverage Areas: Malaysia

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