E-commerce firms scale up war rooms, host music parties for festive sales

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The story "E-commerce firms scale up war rooms, host music parties for festive sales" was covered 9 hours ago by Business Standard, a news publisher based in India.

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E-commerce firms scale up war rooms, host music parties for festive sales - Business Standard

Quick Summary:

To spread the festive cheer among Flipsters, several initiatives have been curated, including games, fun leadership interactions, and recreational activities.‘BBD Fans-in-Chief’ have been appointed to capture all the action, offering live streams and real-time updates on social media.

Amazon India’s headquarters at WTC is buzzing with anticipation as the company went live with its biggest annual shopping event, the Amazon Great Indian Festival (AGIF) 2024.

E-commerce firms have scaled up their operations network to meet the demand of millions of customers throughout India during the festive sale events.