China is gearing up for the harvest of its first domestic durian crop this summer after more than four years of cultivation, although it is not expected to challenge Southeast Asia's stranglehold on sales of the pungent smelling fruit.
Its consumers are mainly concentrated in China's first-tier cities, and netizens have coined the term "durian liberty" to describe its not-so-affordable price tag.
By 2026, China's durian market will be worth close to 130 billion yuan in retail sales, the report said.
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