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Coca-Cola India partners with Adani Digital Labs for product sampling

Business Standard LogoBusiness Standard2 mo ago

Coca-Cola India partners with Adani Digital Labs for product sampling - Business Standard

Quick Summary:

Beverage major Coca-Cola India on Thursday said it is partnering with Adani Group subsidiary -- Adani Digital Labs -- to optimise the reach of its brands to consumers across the country.

As part of this, Coca-Cola India is working with Adani Digital Labs to use the consumer-centric platform for product sampling and develop deep consumer insights, a joint statement said.

Under this, select new products under Coca-Cola India's portfolio, namely 'Fanta Apple Delite' and 'Charged by Thums Up' will be made available for sampling at some of India's top airports.


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Article Details

Author / Journalist: Press Trust of India

Category: EconomyFinance

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-12-01 @ 22:15:00 (2 months ago)

News Timezone: GMT +5:00

Ranking: #1552 (out of 6993 stories this day)

News Source URL: business-standard.com

Language: English

Article Length: 303 words

Reading Time: 2 minutes read

Sentences: 13 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Business Standard

News ID: 2083779

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About Business Standard

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Main Topics: BusinessFinance

Official Website: business-standard.com

Update Frequency: 110 posts per day

Year Established: 1975

Headquarters: India

News Last Updated: 6 hours ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +5:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #49

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