Instead, its new logo for Chinese customers comes only with Korean letters.“It was a painful lesson,” said the company official.“We have registered our trademark in Taiwan and other countries ahead of others.”It is aiming to enter China in the first half of this year.
But a lower court in China rejected the lawsuit filed by the little-known Korean brand.“There is a lack of legal systems in China that allow companies to react sternly to ill-intentioned trademark piracy,” said Um Myeong-yong, a patent attorney at patent firm Dahai.
Also, several other Chinese companies have registered the translated Chinese name of Life4Cuts.“Because of their trademark infringement, we had to revise our strategies to enter the Chinese market from the scratch,” said an official of the Korean startup.
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