Bonobos goes back to basics in first campaign since bankruptcy buyout

Quick Summary:

“Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.

Phoenix Retail in June acquired most of Bonobos parent Express Inc.’s assets out of Chapter 11 bankruptcy.

Founded in 2007, Bonobos was among the first class of DTC brands that upended retail and changed consumer behaviors.

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Article Details

Author / Journalist: Chris Kelly

Category: EconomyBusiness

Markets: United States

Topics: First Year Including Pants “fit Ownership Feeling” Bonobos Retail Campaign Brand

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-18 @ 11:20:00 (1 weeks ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 387 words

Reading Time: 3 minutes read

Sentences: 18 lines

Sentence Length: 22 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 22579762

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Official Website: retaildive.com

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