Blockgraph Successfully Integrates its Identity and Data Collaboration Platform with VideoAmp to Elevate Multiscreen Video Measurement Capabilities for Publishers and Advertisers
New integration helps VideoAmp more accurately and efficiently measure audiences across multi-screen video platforms in a privacy compliant mannerNEW YORK, Feb.27, 2025 (GLOBE NEWSWIRE) -- Blockgraph, the privacy-first data collaboration platform designed to fuel the future of connected TV advertising, today announced the successful integration of its identity and data collaboration platform with VideoAmp, a leader in cross-platform media measurement and optimization.
"This new integration reflects our commitment to enabling solutions that allow all parties to more easily, quickly and accurately move data in a privacy compliant manner.” Key benefits of the integration include: Enhanced Speed and Accuracy: Blockgraph’s identity platform facilitates accelerated campaign measurement and optimization for VideoAmp customers while providing a direct high-fidelity household-level match between advertiser audiences and video viewing data.
"As a result, they can quickly assess what is working and optimize cross platform campaigns to maximize reach, ROI, and business outcomes.” Blockgraph’s relationship with VideoAmp ultimately allows publishers and advertisers to extract more insights from their multiscreen measurement, delivering a more transparent and unified view of audiences across connected TV, digital, and linear environments and unlocking data-driven insights that inform smarter media investment.
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