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Binance taps TikTok’s mostly silent superstar Khaby Lame to explain how crypto works

TechCrunch LogoTechCrunch1 mo ago

Binance taps TikTok’s mostly silent superstar Khaby Lame to explain how crypto works

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Khaby Lame is quite literally on top of the world (if TikTok follower counts are the world).

After attending his first VidCon and surpassing Charli D’Amelio as the most-followed TikToker, the Italian Senegalese comedian signed on as an ambassador for Binance, the world’s largest platform for buying and selling cryptocurrencies.

Fans’ trust in a creator can change drastically depending on the reputation of the brands they promote, but brand deals are virtually unavoidable for a creator looking to make reliable income.


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Article Details

Author / Journalist: Amanda Silberling

Category: Startups

Topics: Hank green Mark cuban Social media influencers Non-fungible token Binance Charli d'amelio Cristiano ronaldo World wide web Culture Ambassador Internet culture BlockFi Gemini Coinbase Meta Mark Zuckerberg Startups Tiktok Software Khaby Lame Blockchain Comedian Web3 Alexis Ohanian

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-06-30, 18:18:46

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Reading Time: 4 minutes read

Article Length: 659 words

Coverage Area: United States

Availability: Desktop Web, Mobile Web

News ID: 23466

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