ASUS bets on aggressive retail expansion to become India's top PC brand

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The story "ASUS bets on aggressive retail expansion to become India&#039;s top PC brand" was covered 7 hours ago by Business Standard, a news publisher based in India.

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Quick Summary:

Taiwanese tech giant ASUS aims to become India's top PC (personal computer) brand having 25-30 per cent market share in two years, with aggressive retail expansion as one of its key strategies.

ASUS has already tripled its market share in India from 6.3 per cent in 2017 to 17.8 per cent in 2023, making it the number two consumer notebook brand in the country, said Arnold Su, Vice President, Consumer & Gaming PC, System Business Group, ASUS India.

"We will continue to aggressively expand our retail touch points to ensure that consumers from tier-3 and tier-4 cities can experience ASUS technology without having to travel to metro cities," he said in an interview to PTI.