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APAC social media ad spend jumps 7% year-over-year

Digital News Asia LogoDigital News Asia2w ago

APAC social media ad spend jumps 7% year-over-year - Digital News Asia

Quick Summary:

According to Google, search demand for international travel in June surpassed 2019 pre-pandemic levels across SEA. 

However, despite the travel boom, Emplifi’s analysis of airlines' use of social media for customer care shows a striking disparity in how brands have performed when customers post questions and complaints. 

It said the global airline industry is one of the strongest regarding the speed at which they answer customer questions on Twitter (1.7 hours) and Facebook (5.4 hours), coming second only to telecommunication brands. 

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Article Details

Author / Journalist: Gerry Wong

Category: EconomyStartups

Topics: Asia Brands 2022 Pacific Added Customer Spend Airlines Travel Emplifi Social

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-09-21, 02:51:45

News Timezone: GMT +8:00

News Source URL:

Language: English

Reading Time: 3 minutes read

Article Length: 475 words

Coverage Area: Malaysia

Availability: Desktop Web, Mobile Web

News ID: 435625

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About Digital News Asia

Digital News Asia Logo

Main Topics: EconomyStartups

Official Website:

Update Frequency: 2 posts per day

Year Established: 2012

Headquarters: Malaysia

News Last Updated: 8h ago

Coverage Areas: Malaysia

Ownership: Independent Company

Publication Timezone: GMT +8:00

News Language: English

RSS Feed: Available (XML)

Website Security: Secure (HTTPS)

Publisher ID: #18

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