BEAMSTART Logo

After 'crazy' growth, PRISM+ to launch smart home appliances, open retail stores

Channel News Asia LogoChannel News Asia1d ago

After 'crazy' growth, PRISM+ to launch smart home appliances, open retail stores

Quick Summary

The firm’s business model will also put it in good stead in keeping prices competitive.“I think we are better positioned than other consumer electronics brands in that we are value for money,” Mr Tan said.Pressed for time?

Operating on a “direct to consumer” business model, which eliminates intermediaries such as distributors or other electronic retailers, PRISM+ rings up all of its sales online.

But the company firmly believes in offering customers an offline experience of its products, Mr Tan said, pointing to how the brand participated regularly in major electronics fairs prior to the pandemic.


More Pictures

After 'crazy' growth, PRISM+ to launch smart home appliances, open retail stores - Channel News Asia (Picture 1)

or

Article Details

Category: Business

Topics: Business Model Monitors Prism+ Pandemic Prices Brands Company Brand Experience Other

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-06-24, 06:00:00

News Timezone: GMT +8:00

News Source URL: channelnewsasia.com

Language: English

Reading Time: 9 minutes read

Article Length: 1506 words

Coverage Area: Singapore

Availability: Desktop Web, Mobile Web

News ID: 6485

Load More

About Channel News Asia

Main Topics: Business

Official Website: channelnewsasia.com

Update Frequency: 8 posts per day

Year Established: 1999

Headquarters: Singapore

Last Updated: 3h ago

Coverage Areas: Singapore

Ownership: Independent Company

Publication Timezone: GMT +8:00

Languages Covered: English

RSS Feed: Available (XML)

Website Security: Secure (HTTPS)

Publisher ID: #27

Load More

BEAMSTART brings you the latest news, jobs, and events from all around the world on startups, technology, and business. Stay updated with industry news, plug-in to exciting events, and discover incredible career opportunities with the world's most innovative companies.

© Copyright 2022 BEAMSTART. All Rights Reserved.