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A Cosmetics Brand Defies Inflation With Its $3 Lipstick

Bangkok Post LogoBangkok Post2 mo ago

A Cosmetics Brand Defies Inflation With Its $3 Lipstick - Bangkok Post

Quick Summary:

E.l.f.Beauty Inc., known for selling cheap-but-trendy makeup in drugstores, raised prices and rolled out higher-end products this spring when fast-rising costs threatened profits.

The company's presence in China has proved an advantage, Ms.Lizzul said.About 80 of e.l.f.'s 300 employees are stationed there and have deep relationships with suppliers, while avoiding long-term contracts that tie them to any vendor.The result, Ms.

The company in August raised sales and profit growth estimates for the fiscal year ending March 31.


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Article Details

Category: Economy

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-09-22 @ 04:00:00 (2 months ago)

News Timezone: GMT +8:00

Ranking: #1508 (out of 3392 stories this day)

News Source URL: bangkokpost.com

Language: English

Article Length: 1096 words

Reading Time: 7 minutes read

Sentences: 40 lines

Sentence Length: 28 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Bangkok Post

News ID: 457528

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About Bangkok Post

Main Topics: Economy

Official Website: bangkokpost.com

Update Frequency: 14 posts per day

Year Established: 1946

Headquarters: Thailand

News Last Updated: 10 hours ago

Coverage Areas: Thailand

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #66

Publisher Details

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The story "A Cosmetics Brand Defies Inflation With Its $3 Lipstick" was covered 2 months ago by Bangkok Post, a news publisher based in Thailand.

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