5 ways to seize the opportunities created by recent chaos in ad tech

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As the major platforms are forced to innovate, advertisers who are willing to "be like water" and flow with change are going to come out ahead.

In the long run, this volatility is better for founders, because forced innovation makes for a more competitive environment.

For example, the dip in Meta’s customer acquisition performance has enabled ad sales on TikTok to be expected to triple to more than $11 billion in 2022, which exceeds the combined sales of Snapchat and Twitter.

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Author / Journalist: Ram Iyer

Category: Startups

Topics: Google Ads Advertising Tech EC Column Targeted advertising Digital marketing Verified Experts Growth Marketing Online reviews Deloitte Amazon Snapchat EC Marketing Tech Social media Tiktok Marketing Online advertising TC Column Facebook Search engine Digital advertising Startups

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-06-29, 16:00:33

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Reading Time: 3 minutes read

Article Length: 416 words

Coverage Area: United States

Availability: Desktop Web, Mobile Web

News ID: 20752

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About TechCrunch

Main Topics: Startups

Official Website: techcrunch.com

Update Frequency: 3 posts per day

Year Established: 2005

Headquarters: United States

News Last Updated: 9h ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

News Language: English

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Publisher ID: #4

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