VP of Marketing

Swayable is searching for a VP of Marketing / CMO that has a passion for storytelling and thought leadership, as well as deep familiarity with demand generation.

Swayable is a fast-growing cloud analytics product that measures public opinion and the impact of messages and advertising content on it. Its 35-person team is backed by top technology and social impact investors, including Y Combinator. Founded in 2018 by two physics PhDs, it is led by the former Executive Director for Digital Strategy at the New York Times. Clients include major consumer-facing brands (Square, Paramount Pictures, Amazon), researchers (MIT, Yale, Stanford), and mission-aligned advocacy campaigns (including multiple Democratic Presidential candidates).

Joining Swayable means being on a team whose work changes the course of history. The technology we develop is at the leading edge of transforming some of the world’s most important campaign organizations and enterprises: combatting disinformation, protecting democracy, and supporting the sustainable growth of consumer-facing brands.

Check our our values & culture deck to learn more about our mission: https://tinyurl.com/4zjchwzs

Responsibilities:

• Own the Brand Strategy for the Company moving forward
• Oversee Content Marketing, Event Marketing, Product Marketing, Digital Marketing, and Demand Generation
• Own the vision and strategy for Demand Generation, designing and implementing a comprehensive approach that aligns to company goals and go-to-market strategy
• Build and manage best-in-class demand gen programs and optimize the Lead to Opportunity funnel
• Manage the Marketing team to perform against pipeline targets, while reporting monthly and quarterly on process. - Ensure goal alignment with Content Marketing, Event Marketing, Product Marketing, and Digital Marketing
• Lead marketing ops to build & improve measurement systems, analytics, and ensure successful technical integrations
• Partner with sales leadership to ensure alignment with GTM; work closely with the BDRs to continually refine qualification criteria and sales handoff enablement
• Storyboard messaging and storylines for inclusion in integrated marketing campaigns
• Design integrated marketing campaign plans that drive awareness and demand, while testing new engagement strategies
• Help refine a marketing systems stack to enable agile, effective performance
• Set KPIs and partner with RevOps to synchronize marketing and sales systems to deliver centralized dashboards and consolidated reporting
• Leverage and manage CRM and marketing automation tools to measure, track, and analyze marketing performance
• Direct PR and community-building efforts
• Manage the marketing budget, ensuring accurate forecasting and on-budget spend
• Attract new talent to grow the function over time
• Support and grow your high performing team by developing career maps, promotion paths, and education opportunities

Required Skills, Qualifications, and Experience:

• 5 - 8+ years of proven success leading and scaling marketing with a focus on the demand generation function at a B2B or software-as-a-service (SaaS) company
• Previous experience setting demand gen strategy + leading high performance demand gen teams
• Proven ability to cater to complex go-to-market structures, spanning multiple tech categories, use cases, and persona segments
• Previous experience leading the marketing + operations relationship
• Player-coach mindset; willingness to roll up your sleeves while growing the team and enthusiastic about coaching
• Solid balance of art and science – creativity in ideating integrated marketing campaigns and business mindset in efficiently managing goals and operations
• Experience with marketing automation tools, ABM, Digital Ads, and web analytics + optimization tools
• Strong analytical skills to distill meaning out of data and translate into action
• Proactive communicator
• Solid writing, public speaking, and presentation skills
• Startup experience
• Product-Led Growth experience a strong plus
• Experience in data platforms or analytics markets a plus
• Interest in advocacy a plus

Benefits: 401(k), Health insurance, Vision insurance, Dental insurance, Life insurance, Paid Time Off

We are an equal opportunity employer. We strive to promote an organizational environment that values diversity and fosters growth. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other basis prohibited by law. The team especially encourages applicants from underrepresented backgrounds.