VP of Marketing - B2B

The Role

We are seeking an entrepreneurial VP of Marketing with a track record of success scaling a fast growing B2B software startup, preferably in the cyber security industry.

While Optery sells to consumers directly, the VP of Marketing role is primarily focused on Optery for Business which sells personal data removal software subscriptions to enterprises covering their employees and executives, and their own customers (https://www.optery.com/business/).

You will be responsible for developing and leading demand generation and marketing strategies and programs that will be executed by your team. You will hire, train and manage employees, contractors, and agencies executing marketing efforts across several fronts that you are responsible for.

We are looking for an expert marketing communicator that is skilled in developing systems and processes that create personalized relationships and conversations with customers across all user interactions. You should have deep experience crafting critical communications with the press, analysts and enterprise customers.

You will work closely with Optery’s CEO and other executives to develop and implement marketing strategies and tactics that drive revenue and align with the company's overall goals and objectives.

The right candidate will be equally comfortable diving into the weeds and executing initiatives themselves, as well as hiring and managing an extended team of team members, agencies, contractors, and specialists focused on customer experiences and demand generation. This is a hands-on VP of Marketing role that requires a strong background both strategically and tactically.

You will collaborate closely with cross-functional teams, including sales, product management, account management and executive leadership, to align marketing efforts with business objectives and drive measurable results.

The ideal person will be passionate about cyber security and consumer data privacy, and will have significant depth to draw on and leverage in at least three of the following areas:

• Customer Experience Optimization and Personalization
• Content Marketing
• Search Engine Optimization (SEO)
• Marketing Automation
• Email Marketing
• Marketing Communications Strategy
• Video Marketing
• Influencer Marketing
• Public Relations
• Prospecting
• Conferences and Events
• Paid Media Campaign Management (e.g. Google Ads, Facebook, Instagram, etc)
• Social Media Marketing

Key Responsibilities

• Develop and execute a B2B marketing strategy to drive market penetration, customer acquisition, and revenue growth. Identify target markets, customer segments, and key value propositions to effectively position Optery’s personal data removal software to corporate and government customers.
• Build and nurture our brand identity, ensuring consistent messaging and positioning across all marketing channels. Develop messaging frameworks and value propositions that resonate with our target audience.
• Lead the development and execution of integrated marketing campaigns across various channels, such as digital advertising, content marketing, email marketing, social media, events, and partnerships for demand generation.
• Generate high-quality leads and optimize conversion rates throughout the customer journey.
• Develop a content strategy that aligns with our target audience's needs and supports lead generation and thought leadership efforts. Collaborate with internal subject matter experts and external agencies to create compelling content, including whitepapers, blog articles, case studies, videos, and webinars.
• Conduct market research to understand customer needs, industry trends, and the competitive landscape. Leverage insights to identify market opportunities, develop differentiation strategies, and refine our product positioning.
• Build and lead a high-performing marketing team. Provide guidance, mentorship, and professional development opportunities to ensure the team's success. Foster a collaborative and results-oriented culture within the marketing department.
• Define key performance indicators (KPIs) and establish reporting mechanisms to measure the effectiveness of marketing initiatives. Utilize data-driven insights to optimize marketing campaigns, improve ROI, and make data-backed recommendations to the executive team.
• Represent the company at industry events, conferences, and speaking engagements.

Qualifications

• Bachelor's degree, MBA preferred
• Track record of professional success and achievement
• At least 11+ years experience in strategic marketing roles, preferably in startup or fast-paced environments
• Experience in the cybersecurity industry is preferred
• Deep understanding of data security and data privacy concepts, technologies, and industry trends.
• Track record of developing and executing successful marketing strategies that drive revenue growth.
• Strong leadership and team management skills, with the ability to motivate and inspire cross-functional teams.
• Excellent communication and presentation skills, with the ability to effectively convey complex concepts to both technical and non-technical audiences.
• Analytical mindset with the ability to leverage data and metrics to make informed decisions and optimize marketing initiatives.
• Experience with digital marketing, content creation, demand generation, and marketing automation tools.
• Demonstrated ability to thrive in a fast-paced startup environment, adapt to change, and drive results.
• Strong organizational skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Self-motivated, proactive, and capable of working independently as well as part of a team.
• Deep experience with marketing automation and email delivery platforms, CRM systems, prospecting tools and marketing analytics tools.

Location

While Optery is a fully-remote global team, this is a U.S.-based position and you will be required to work regular U.S. business hours, i.e. in the U.S. Eastern, Central, Mountain, and/or Pacific time zones.

Compensation & Benefits

• $90K - $150K Base + on target bonus = $120K - $190K OTE
• Competitive equity
• Great health, dental, and vision insurance
• 401k program with employer match
• Paid time off policy
• Stipend for home office setup

Equal Opportunity

Optery values diversity and is an equal opportunity employer. Optery does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.