Senior Product Marketing Manager

BackerKit enables thousands of creators worldwide to focus on doing what they love. For over a decade, our software has been the premier platform for crowdfunding backer management. And last year, we launched our own crowdfunding platform, making us for the first time a true one-stop shop! All of our offerings have a single goal: to empower crowdfunding creators to manage their creative endeavors with confidence.

We’re a profitable, self-funded start-up of around 50 people with a diverse, close-knit team that prizes creativity, enthusiasm, and a willingness to learn. We are an iterative team and are constantly trying new things and testing our assumptions.

BackerKit is seeking a dynamic and strategic Product Marketing Manager to join our passionate team. As a Product Marketing Manager, you will play a pivotal role in driving the ongoing growth of our crowdfunding platform. Your expertise will be essential in crafting compelling product narratives, developing go-to-market strategies, and collaborating cross-functionally to ensure the success of our products in the market. You will be an individual contributor reporting directly to the Marketing Team Lead.

Kindly share a portfolio that highlights your experience as a Product Marketing Manager. Your portfolio will provide valuable insights into your qualifications for the role. Please note that there may be an exercise given during the interview.

How you will contribute

Product Positioning and Messaging: Understand BackerKit's products and their unique value. Create resonant messaging that effectively communicates platform benefits to target audiences. Continuously test marketing positioning with customers.
Go-to-Market Strategy: Collaborate across functions to craft comprehensive strategies for new launches and features. Coordinate activities, timelines, and resources for successful product launches.
Market Research: Conduct thorough market research to spot trends, customer needs, and competition. Utilize findings to refine product positioning and shape marketing strategies.
Content Creation: Develop diverse marketing materials, including blogs, presentations, videos, etc. Create engaging content that educates and captivates prospects, customers, and partners.
Sales Enablement: Equip the sales team with necessary tools to effectively convey BackerKit's product value. Create sales materials, conduct training, and design presentations.
Customer Insights: Interview and gather feedback from customers and prospects. Gain insights into their needs and preferences. Apply this knowledge to enhance product messaging and influence development decisions.
Partnership Collaboration: Collaborate with strategic partners to create joint marketing endeavors, enhancing product adoption and growth.
Analytics and Measurement: Establish KPIs, monitor campaign and launch effectiveness. Utilize data-driven insights to continually refine marketing strategies.
Evangelism: Act as a spokesperson and product expert, representing the company's vision and values.

If most of the following is true, we’d like to chat with you!

Proven 6+ year experience (minimum) in product marketing within technology or SaaS sectors, encompassing both B2B and B2C domains.
Exceptional Communication: Strong written and verbal skills for simplifying complex ideas into clear, concise messaging. A keen eye for quality and detail.
Analytical Proficiency: Solid data interpretation skills to drive informed decision-making.
Collaborative Leader: Ability to collaborate within cross-functional teams, lead and mentor reports effectively.
Agile and Iterative: Comfortable with agile methodologies and iterative processes, adapting strategies based on feedback and market dynamics.
Marketing Strategy: Demonstrated experience in crafting comprehensive marketing plans involving strategy, customer research, competition analysis, messaging, pricing, and more.
Creative Storyteller: A creative mindset with a passion for impactful content creation, UX writing, and storytelling.
Diverse GTM Skills: Experience in driving various GTM initiatives like webinars, trade shows, social media, and content marketing.
Ecosystem Familiarity: Knowledge of crowdfunding, e-commerce, and startup landscapes is beneficial.
Tech Savviness: Familiarity with marketing automation tools and CRM systems. Graphic design skills are advantageous.

The base salary for this role is targeted at $115,000 - $145,000 /year for Denver and most remote locations, and $125,000 - $165,000/year for San Francisco, Seattle, and New York City. Final offer amounts may vary from the amounts listed above and are determined by various factors including but not limited to skill set, level of relevant experience, and geographic location.

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other underrepresented groups tend to only apply when they check every box. So, if you think you have what it takes but don't necessarily meet every single point listed below, please apply - you could be exactly who we are looking for!

Learn more about our interviewing process: https://docs.google.com/document/d/1NX3BgsbK_67a_Fv7esa79HhihCnah1IVF-9ghgKvAkw/edit?usp=sharing

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

We here at BackerKit will always respect pronouns and identities when addressing candidates who feel comfortable sharing theirs.

BackerKit is committed to a culture of inclusion and belonging. We believe that crowdfunding is for everyone, and strive to build a company that reflects the diverse backgrounds of the creators we currently serve and hope to serve in the future.