Senior Product Marketing Manager

Zip is tackling the $50B+TAM space to transform the way businesses manage spend. Our co-founders started Zip (YC S2020) because they saw the challenges companies had using outdated 20 year old software to manage hundreds of millions of dollars in spend every year. We invented the world’s leading Intake-to-Procure solution to bring a consumer grade user experience to B2B purchasing. And, we’re just getting started.

We're a fast growing team that helped scale category-defining companies like Airbnb, Facebook, Salesforce, Apple, Quora, Pinterest, and Square. With $180 million in funding from YC Continuity (Y Combinator), CRV and Tiger Global, we're valued at $1.5 billion in just 3 years. In today's economic climate, the value we offer our customers is more critical than ever and our business is accelerating. We're growing quickly and need your help!

Your Role

We are looking for a Product Marketing Manager to join our team and translate what can seem like technically complex magic into clear, accessible value for our growing community of new and existing audiences. This role will require: (1) translating strategic insight into vision and action, (2) cross-functional elegance mixed with hands-on execution, (3) expert story-telling and messaging, and (4)a genuine enthusiasm for spend management solutions powered by Zip.

Specifically, this role will focus on the core experiences in our product that procurement stakeholders interact with every day. As a partner to every organization within Zip focused on continually improving the product experience, you’ll engage in meaningful inbound research with our customers and market, and drive alignment across go-to-market, product, design, and engineering teams. You’ll demonstrate go-to-market finesse in positioning, messaging, and timing, while helping Zip connect with and hype-up new audiences.

You Will

• Develop and drive strategy for vertical and use case messaging, taking into account key external context and internal stakeholders
• Quarterback successful go-to-market launch processes, from incorporating customer POV into product solutions and messaging, to maintaining study project cadence through launch, and on to measuring impact and refining strategies for future launches
• Contribute to ongoing marketing campaigns, including providing briefs for content, email, social, community, and digital ad campaigns
• Create differentiated narratives based on audience and segmentation and work collaboratively across Product, PR, Solutions, Brand, and Data Science to develop positioning and execute go-to-market across them
• Collect and synthesize user insights to inform strategies; competitive research and messaging
• Iterate on Zip's positioning and work together with our Marketing, Solutions, and Product teams to create user-facing assets based on that (pitch docs, videos, blog posts, adoption materials, and any other creative mechanisms you dream up!)
• Use Zip as an admin, approver, and requester while thinking critically about our product and long-term bets

Qualifications

• The ability to build rapport and influence internal and external stakeholders through active listening and articulating multiple points of view
• A love of B2B SaaS tools, eagerness to learn the ins and outs of how a product works, and a desire to roll up your sleeves to make things happen
• 3-8 years experience positioning B2B SaaS solutions
• You're a natural organizer on your teams ー well versed in the art of working cross-functionally
• Proven experience crafting compelling content & messaging
• Audience research, segmentation, and persona development are all playbooks you've successfully used

Nice to Haves

• 3-5 years experience positioning B2B SaaS solutions in the procurement, finance, or security space
• 1-2 years experience launching paid products
• Ambiguity excites you! You can make sense of it and are able to synthesize many viewpoints into easily digestible insights

The salary range for this role is $160,000- $190,000. The salary for this position is determined based on a variety of job-related factors that may include location, relevant experience, education, or particular skills and expertise.

Perks & Benefits

At Zip, we’re committed to providing our employees with everything they need to do their best work.

• 📈 Start-up equity
• 🦷 Full health, vision & dental coverage
• 🍽️ Catered lunches & dinners for SF employees
• 🚍 Commuter benefit
• 🚠 Team building events & happy hours
• 🌴 Flexible PTO
• 💻 Apple equipment plus home office budget
• 💸 401k plan

We're looking to hire Zippers and that means hiring people who take ownership, communicate openly, have an underdog mindset, and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn't exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong. We look forward to hearing from you!