About the role:
The Product Marketing Manager - Will be responsible for the launch of all new products and features to new and existing customers. The PMM will work closely with the product and post sales team to ensure success adoption of all features through integrated marketing campaigns.
What you will do:
Collaborate across functions to deliver an effective product marketing strategy to drive customer new feature/product adoption
Develop product marketing strategies (positioning, pricing, advertising, product launching)
Write compelling messages across marketing channels (landing pages, campaign content, etc.)
Ensure all details of the product are effectively communicated (product changes, new features and upcoming roadmap)
Clearly articulate our customer’s problems and POV to ensure they are represented in all internal decision making
Work closely with Post-Sales channel managers to revamp onboarding communications and create retention lifecycle marketing campaigns
Conduct ongoing buyer and customer research to build personas
Analyze data and create reports to determine campaign efficiency
Qualifications:
3-4 years experience in Product Marketing, Customer Insights, Email Marketing and/or Funnel Optimization
You’ve planned, launched, and managed communications to users across multiple channels, including email marketing, SMS, landing pages, product banners and in app tutorials
Excellent written (copywriting), verbal communication skills and ability to sell ideas
An expert storyteller who can leverage data and user insights to write compelling narratives
Proven track record of managing several product and feature launches
Familiarity with integrated marketing campaigns & in-app video tutorials
Working knowledge of product marketing tools (Google Analytics, WebTrends, Pendo)
Analytical mind and strong quantitative skills
AtoB
