Product Marketing Manager

About the role

The Product Marketing Managers goal is to generate customer insights that inform Firstbase’s product strategy, help go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role, partnering closely with Product and Engineering, Sales, Design, to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.
Firstbase products (e.g. Incorporation, Mailroom, Agent, and more) aim to bring Firstbase customers a radically better experience of creating and managing their businesses. Our products bring consumer-grade experiences to enterprise software. We provide systems that reduce toil in traditionally time-consuming, error-prone processes. We deliver these capabilities at scale to manage thousands of businesses every day.

What's Firstbase.io?

Firstbase is building an all-in-one Company OS to help define how founders across the globe launch, manage, and grow their businesses.

More than ten thousand founders from over a hundred countries have used our incorporation product, Firstbase Start, to launch their startup. For many founders, "firstbase.io" has become what they type into their address bars when they think about incorporating a business.

We are backed by Y Combinator & our team, investors, and advisors include people from Apple, Gusto, Carta, Wise, Plaid, and many other great companies.

Why you should join

Firstbase is much more than just incorporation. Our team is dedicated to building products & solving some of the startups’ hardest problems, with particular focus on:

• Democratizing access to financial infrastructure
• Automating tasks every founder faces when running a business
• Making tools and resources more accessible to everyone, everywhere
• Building integrated solutions for founders and removing friction
• Delivering opportunity to traditionally overlooked founders and companies
• Democratizing access to knowledge

Join us on a mission to help more companies succeed!

Who are we looking for

We are looking for risk takers with diverse experience able to provide fearless feedback.

You will have the following duties:

• Deeply understand how to scope and execute marketing strategies needed to reach different customer segments: talk regularly to users and prospects and work with our operations and product team for qualitative and quantitative insights that inform your work (content, messaging, positioning, etc.)
• Advocate for our existing and prospective users, be informed about our competitive landscape, and become the go-to expert for your product area to help shape the product roadmap and strategy
• Develop product positioning and messaging informed by user research, market insights, and product understanding
• Work closely with a range of cross-functional teams—product managers, sales, design, PR, and engineering—to develop go-to-market strategy and drive launches for our products
• Work with the Product teams to set pricing that aligns with the product value proposition and our users’ success
• Partner with the Product and Marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis

You should meet the following requirements:

• 5+ years of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting
• At least 3 years of marketing or go-to-market experience
• Experience working on marketing or growth throughout a product’s lifecycle
• A storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience. You have excellent verbal and written communication skills
• Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
• Passionate about technology. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand
• A team player. Product Marketers collaborate across the Marketing team and with basically every team at Firstbase. You are able to work with a range of disciplines to execute on your work

Some perks you might enjoy

• Competitive salary: We lean on some of the best market data to ensure that we offer the most competitive compensation.

• Hybrid work environment: We work both remotely & from our offices in New York City in São Paulo – optimizing for collaboration while providing flexibility to team members.

• 21 days of PTO + birthday off: We offer flexibility to allow people to relax and recharge whenever they need it.

• Build your ideal work setup: We understand that how you work is extremely important, so we provide a stipend to set yourself up for success here at Firstbase.

• Health benefits: Firstbase offers health insurance reimbursements to both US and international employees

• Learning & development: We provide a stipend together with resources to help people grow and develop in their careers.

• Amazing quarterly bonuses: Every team at Firstbase has a bonus structure which usually accounts for 20-25% of OTE.

If you think you’re unqualified or don’t meet all the requirements for this role, we encourage you to still apply. We celebrate diverse candidates, adjacent experiences, and simply put, good people who want to build great things. If that’s you, then we’d love to meet.