Who We Are
At R2, we believe that small and medium businesses are the productive engine of society. Small and medium businesses (SMBs) make up over 90% of companies in Latin America, yet they face a trillion-dollar credit gap. Our mission is to unlock SMBs’ potential by providing financial solutions that are tailored to their needs. We are reimagining the financial infrastructure of Latin America - where SMBs financial needs are satisfied without ever having to go to a bank.
R2 enables platforms in Latin America to embed financial services that SMBs can then leverage (starting with revenue-based financing and buy now pay later for business customers). We are a tight knit team coming from organizations such as Google, Nubank, Uber, McKinsey & Co., Mercado Libre, Globant, J.P. Morgan, Clip, and Ualá. We are backed by world-class investors such as Gradient Ventures (Google’s AI-focused fund), General Catalyst, Y Combinator, Femsa Ventures, PayU, among others.
As a Product Marketing Lead, you will spearhead all product marketing/growth initiatives within our product team, collaborating with our partners to improve conversion through the execution of marketing campaigns and working closely with our Product & Engineering teams to accelerate growth.
What you’ll work on
- You will work with other Product Managers and Engineers to coordinate initiatives related to marketing within the product roadmap.
- You will collaborate with the marketing teams of our partners to help them leverage their communication channels to promote R2’s embedded financing offering to their merchants, by working on campaigns.
- You will be responsible for growth, marketing and content strategies across R2’s existing products (revenue-based financing and BNPL) and new products regionally.
- You will focus on understanding our conversion funnel across each partner and perform quantitative and qualitative analysis to improve conversion.
- You will be the owner of marketing KPIs and will improve, adapt, and update all the marketing tactics to reach our objectives.
- You will perform user discovery by surveying and interacting with users (end SMB customers of our partners).
- You will document all the different strategies tested by our customers to create a playbook of marketing initiatives for our partners.
- You will be in charge of implementing the growth stack of R2, including communication tools (WhatsApp, e-mails)
Who you are
- 5+ years of experience in growth and/or product marketing
- Knowledge of growth marketing channels & tactics
- Passionate about fintech in Latin America
- Experience with CRM tools
- Demonstrated success in roles that are partner-facing with the understanding of how to drive business through the partner ecosystem is a plus
- Stellar written and oral communication skills in Spanish
- Motivated self-starter, with a bias for action, who thrives in a hyper-growth environment
- Knowledge of the needs of SMBs in LatAm is a plus
- Experience in B2B with an “end-user” angle is a plus (B2B2C / B2B2B)
Does this position sound like a good fit? Apply at the link below:
https://r2.bamboohr.com/jobs/view.php?id=54&source=aWQ9MjQ%3D
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