At Burrow, we make it radically easier to settle in by designing and manufacturing award-winning furniture for every corner of your home. We utilize extensive customer data and research to create the most convenient and comfortable end-to-end experience for our customers. Delivery, assembly, and reassembly (should you want to move) is a snap with our brilliantly simple designs. While our business is predominantly online, our HQ and retail showroom are in New York City.
Summary
Burrow is seeking a Performance Marketing Manager to join our Growth Marketing team. We are continuing a period of rapid product line and category expansion as we focus 2022 on completing our transition from digitally-native living room company to an omni-channel wall-to-wall home furnishings brand – all in the name of our mission: making it radically easier to settle in. Achieving that objective is dependent on rapidly learning and scaling paid support for new products and continuing to optimize and efficiently grow the core seating business. Reporting to the Senior Manager, Performance Marketing, the Performance Marketing Manager will play a pivotal role in advancing our growth marketing strategy.
Job Responsibilities
- Lead the strategic scaling and optimization of Google Search and Shopping, while efficiently and effectively managing a $10M+ budget to exceed our performance targets
- Guide the analysis and optimization of digital marketing channels across our portfolio, including creative testing, landing page optimization, targeting, and bid strategy optimization
- Develop refined and data-backed strategies for testing into new acquisition and retention channels
- Develop and roll-out strategy for new product launches and international expansion
- Own the maintenance and optimization of our digital product catalog for use across all major platforms and partners
- Build and maintain weekly granular performance reporting
- Partner with digital product, engineering and creative teams to drive innovation
- Manage vital agency and vendor relationships that are crucial for driving success
Job requirements
- 5+ years of experience in data-driven, consumer-focused performance marketing with experience in multiple digital acquisition and retention channels, including Facebook & Instagram, Google Search & Shopping, YouTube, Display, Affiliates and TV
- Significant experience successfully marketing high ticket, highly considered purchases
- Experience managing and optimizing e-commerce product catalogs
- Experience managing multiple agency partners
- Strong quantitative and analytical skills. Ability to analyze and build decisions from large data sets
- Proven track record of setting and hitting key growth targets (CPA, CAC, ROI, LTV, etc.)
- Experience analyzing and optimizing to key business metrics
You in a nutshell
- Expert-level cross-functional leader, communicator and collaborator
- Scrappy, action-oriented executioner guided by strategic vision and perception
- Uncompromisingly detail-oriented and thorough
- An agile, adaptive team player that feels equally comfortable leading or contributing / supporting
- Appreciates the scale of our mission, and understands that taking on the archaic but massive furniture industry requires an equally high amount of brain force and brute force
- Wants to make an immediate and lasting impact at an early stage, fast growing brand, and is ready to dedicate their time, energy, and experience to it
- Passionate champion of the customer: understands the risks of confirmation bias, and will advocate for a customer that may or may not think or act the way that you/we do
Why Burrow?
- A hybrid office policy – office inclusive of snacks, happy hours, and pets!
- Comprehensive health insurance with generous employer contributions
- Paid Time Off including vacation, paid bereavement, and sick leave
- Paid Parental Leave for both parents + flexible return to work program
- Free Burrow sofa (up to $2000 value!) for you + discounts for you and your loved ones
- 401k program and ability to invest in bitcoin with no fee
- Commuter benefits
- Annual professional development programs to promote continued education across the team
Burrow
