Performance Marketing Manager

https://vertofx.teamtailor.com/jobs/1935789-performance-marketing-manager Y-combinator backed and recently voted ‘Fintech Start up of the Year 2022’ at Fintech Awards London, Verto helps businesses in emerging markets reach the world by making cross-border payments easy.

We enable businesses to accept payments and send payouts globally in one single platform. Each year we process billions of dollars of payments and provide companies with solutions which help them to save money, automate processes and grow. We have worked with thousands of businesses globally since our launch in 2018 and have high growth aspirations for the future. By 2028 it’s forecasted payments revenue from emerging markets will exceed that of mature markets by $400bn, join Verto to make us the number one B2B payment provider in this space.

The role

As a Performance Marketing Manager at Verto you’ll report directly to our VP of Growth and work closely with the rest of the Marketing and Growth functions to execute the wider digital marketing strategy. You'll have a chance to experiment with different strategies across channels and drive the performance marketing process from end to end.

Success in this role requires the ability to decipher actions from data and deliver impact through clear actionable plans. The ideal candidate will be comfortable working in a fast paced environment where you are confident in having autonomy and executing on agreed plans. This role requires a forward-thinker with the ability to work proactively, always striving to make our marketing channels more effective and make a real impact on business goals. We’re looking for a self-starter who thinks outside the box and thrives on taking ownership of initiatives with limited oversight.

What you will be doing:

Designing, managing and executing the user acquisition campaigns across paid media channels (Facebook, Google, Paid Social, Search, Display, Ad Networks etc.)

Building a cost effective paid engine that drives good quality leads within our target market across all relevant channels

Driving a culture of continuous improvement with regards to creative, delivering (and measuring effectively) cost-effective A/B testing across social, display and other channels

Developing a strong measurement and reporting framework that provides a clear view of performance across all digital channels, closely monitoring conversion rates, measuring success, and continuously optimising for maximum ROI

Working with key stakeholders to ensure we have a joined up approach to customer targeting across marketing channels. Partnering internally with the Marketing team on content strategy, planning and executing multi-channel programs: emails, webinars, events, digital, direct mail, etc

Clearly articulating the rationale for proposed campaign tactics (channels, budget, audience, formats, etc.) and presenting these back internally

Working closely with our Sales team to ensure commercials targets are met, and their insights are incorporated in our campaigns

Contributing towards implementing digital marketing best practices, ensuring that our systems and processes remain organised and efficient. You’ll ensure that existing tools (such as Google Analytics) remain reliable and robust, and help to implement new tools that will further leverage our resources

Requirements

3+ years experience in a performance marketing focused role within a high-growth startup environment or agency side

An expert in paid social and paid search

Proven track record when it comes to campaign delivery and results

Analytically-driven decision maker, strong attention to detail with the ability to capture and share key data and insights and using data to drive key marketing strategies and decisions

A self-starter that can work with minimal direction to get the job done

Good knowledge of analytics tools (ie. Google Analytics, Hotjar, Excel etc) and experience with performance marketing platforms (ie. Adwords, Facebook Business Manager, LinkedIn Ads)

Feel confident presenting your findings to stakeholders as you help drive Verto towards its goals

Passion for a career in digital marketing, and the desire to progress within a fast moving company

What We Offer

• 31 days holiday each year (Including Bank Holidays)

• 5% Employer contribution towards Pension

• Hybrid working policy

• Regular company social events

• Perkbox Subscription and private health and dental for employees and their family