Paid Search/SEO Lead

About Reframe

Reframe is an app to help people cut back on drinking alcohol and discover the best version of themselves. We're currently the market leaders in the alcohol reduction space with over 150K paying customers & growing fast (we 10X'ed in 12 months to over $13M in Annual Revenue). Our mission is to help people achieve what we call peak human condition (best version of themselves mentally, physically, emotionally) by helping people build great habits and manage their emotions (which is also how we help people cut back on drinking) through an end-to-end lifestyle management system.

The Opportunity

To take Reframe to the next level, we're looking for a full-time Paid Search/SEO Lead who can help us rapidly build out new products & features across different ecosystems and help us scale existing ones. You will be working directly with the founders & the design team to develop and execute marketing campaigns and tackle the challenge of building a brand.

Role Objectives

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

What You’ll Do

• Working with the design team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams.

About You

• Bachelor’s degree in marketing, business, or related field
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Proficiency with online marketing and social media strategy
• Proven experience designing interactive applications and networking platforms
• Willingness and ability to learn
• Established press and media contacts