Paid Ads Marketing

Roles and Responsibilities Create and execute paid campaign strategy Managing campaign creation and execution, implementation, and measurement for end prospects, and channel partners resulting in user acquisition Own and distribute the given budgets across channels and the funnel to achieve the business objectives End- to End management for all paid campaigns across mediums like social media, Digital Ads, Analyst Marketing End-to-end management of existing paid campaigns, tracking & monitoring of relevant KPIs, and metrics, analysis of results, and calibration of campaigns to maximize ROI Provide insights, recommendations, and action plans based on the analysis of the performance report Implement relevant A/B and multivariate testing on the campaigns, Landing Pages, and other appropriate channels or platforms as necessary to improve campaign performances Keep abreast of PPC and SEM trends and provide recommendations for landing page opportunities and improvements, impacting paid search engine quality ranking, cost-per-click, and conversion. Keep current on emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team Collaborate with other teams to produce creative and engaging campaigns

Requirements 3-5 years of Digital Marketing/campaign management experience and expert-level familiarity with Paid ads, Social Media, Web analytics, SEO/SEM- hands-on experience with all platforms and tools is a must Excellent academic credentials and a Bachelor’s qualification from a top-tier institution. A Master’s qualification would be an added advantage but not required. Working knowledge of HTML, CSS, and JavaScript development and constraints Proficient in using CRM, reporting, Advertising, and Email Marketing Tools Experience with A/B and multivariate experiments