Overview
In this strategic, insights, and analytics role, we are seeking an intern looking to support the Traverse Sales & Marketing organizations, with specialized support for the executive leadership team. This intern will work with strategic leaders in the industry to expand their skills in their respective field. You will be responsible for measuring and analyzing the media funnel, both upper funnel, social media, content campaigns, and other business metrics. Data input may be required. You’ll use your sophisticated analytics expertise and marketing knowledge to drive analytics insight and data-driven decisions for the Traverse organization.
Responsibilities
• Develop and implement data-driven marketing analytics strategies to support measurement and insights for Traverse, with specific focus on upper funnel media, social media, content campaigns, and search engine optimization, including impact on commercial performance.
• Collaborate with leaders to identify critical business problems, translate them into structured analyses, synthesize data from various sources, utilize advanced analytics techniques, and deliver insights that drive strategy.
• Conduct deep-dive marketing performance analysis, develop enhanced measurement strategies, elevate marketing and media metrics, and advance test and learn capabilities.
• As a subject-matter expert for media and marketing data, work with marketing partners and leaders on data strategy.
• Conduct testing and other experiments to test the effectiveness of upper funnel media, social media, and content marketing campaigns and make data-driven recommendations for improvement.
• Deliver ad hoc analysis, forecasting, and strategic reporting, including marketing performance trends, drivers, and initiative measurement.
• Build and maintain relationships with business leaders, with the ability to effectively communicate findings to both executives and technical teams.
Qualifications:
• Collaboration: The ability to build consensus, develop relationships, and demonstrate diplomacy with high-level executives and partners
• Problem-solving: an ability to resolve issues effectively and creatively while maintaining a high level of flexibility, professionalism, and integrity
• Curiosity: a love for learning and extraordinary analytic and quantitative skill
• Accountability: a drive to take ownership of projects, results, and recommendations
Suiteness
