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Marketing Manager, Paid Acquisition

Stepful LogoStepful


Date Posted

18 Mar, 2023

Salary Offered

$80000 — $120000 yearly

Job Type

Full Time

Experience Required

3+ years

Remote Work

Not Allowed

Stock Options

Yes

Vacancies

1 available


About Stepful

Stepful is reimagining healthcare training making it 10x more accessible, effective and fun. Stepful is one of the fastest growing start-ups based out of New York City. We launched a year ago and have already graduated hundreds of students. Our graduates, mainly from underprivileged communities, go on to work at leading healthcare institutions such as OneMedical, NY Presbyterian and Davita. Stepful students increase their salaries by 60% on average after just 5 weeks of training.

The founding team is uniquely positioned to grow Stepful to be the leader in healthcare education. Each founder brings in relevant experience coming from leadership roles at Udacity, Apple, Uber, and Triplebyte.

Stepful is backed by Y Combinator and just closed a round led by Reach Capital, the leading edtech investor in the US.

What You’ll Do at Stepful

Are you passionate about empowering millions of low wage workers to get upskilled and to change their lives? Do you enjoy running experiments and crunching data to drive Stepful’s growth? Do you thrive working cross-functionally to drive results?

  • Own end-to-end execution of customer acquisition campaigns across all paid marketing channels, including budgeting, optimization, and measurement/reporting

  • Manage and scale media spend across channels while actively optimizing towards meeting profitability goals and lowering CACs

  • Design and operationalize a process for A/B testing campaigns, creatives, audiences, landing pages, and product marketing pertaining to new customer acquisition

Some key qualifications

4+ years of experience working at an early stage direct to consumer start-up Proficiency in tactical end-to-end execution of ad campaigns across Paid Social, SEM, display and video (Facebook, Instagram, Adwords, Youtube, Gmail, GDN, Pinterest, Quora) Experience deploying campaigns on paid channels (Google, Facebook/ Instagram Highly analytical with strong communication skills

At Stepful, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About Stepful

Stepful Logo

Online Training for Healthcare Jobs

Company Size: 11 - 50 People
Year Founded: 2021
Country: United States

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