Health Marketing Specialist (top 3% revenue in S21, backed by YC Continuity)

Genomelink is a DNA App Store. If you’ve had DNA tested from Ancestry or 23andMe, you can transfer your DNA data to Genomelink to unlock many apps. We believe that consumer genomics is still like the 90s of the Internet. While over 50M people have got DNA tested in the U.S., the number will continue to grow by billions worldwide in the following decades. Genomelink will become the default data storage and app store in the future. We are on missions to;

Build the world's #1 consumer application platform
Bring back DNA data ownership to your hand
Help advancement of genomics and health science

Our achievements:

$500K+ monthly revenue (top 3% of YC S21 batch)
500K+ DNA uploading users from 100+ countries
Raised $14M+ from investors including Y Combinator, YC Continuity (invests in only top 1% YC companies), Sompo (Led Plantir & Noom), Sony, Metaplanet (Skype founder’s VC), and BerkeleySkyDeck.

We’re looking for a project founding member - Health Marketing Specialist

Genomelink is embarking on an exciting new venture within our startup, launching an independent project that is distinct from our existing business. This innovative project is centered around health, medical, and clinical genetic testing, with the ultimate goal of empowering patients to achieve better health outcomes.

We are currently seeking an experienced Health Marketing Specialist to help us build brand awareness and establish ourselves as a trusted authority in the field of under-diagnosed diseases. The ideal candidate will have a proven track record in D2C health marketing, content marketing, media relations, and PR.

What will the role do?

Develop and execute comprehensive marketing strategies to build brand recognition and credibility in targeted disease areas, such as Type 1 diabetes.
Create engaging and informative content for our owned media channels to drive organic traffic and enhance SEO performance.
Establish and maintain relationships with relevant media outlets and industry influencers to secure coverage and amplify our brand presence.
Develop and execute PR campaigns to increase brand awareness and credibility in targeted disease areas.
Collaborate with internal teams to ensure consistent messaging and branding across all marketing channels.
Analyze marketing performance metrics and adjust strategies as necessary to maximize results.
Stay informed on industry trends and best practices, continuously adapting marketing strategies as needed.

Basic requirements:

Passion for improving patient outcomes and raising awareness for under-diagnosed diseases.
Bachelor's degree in marketing, communications, or a related field.
At least 3 years of experience in D2C health marketing, with a focus on content marketing and SEO.
Proven track record of building successful owned media channels, particularly in the field of clinical topics such as diabetes.
Strong media relations and PR skills, with the ability to secure coverage and build brand recognition.
Demonstrated ability to develop and execute multi-faceted marketing strategies to drive brand awareness.
Excellent written and verbal communication skills.
Self-motivated, detail-oriented, and able to work independently or as part of a team.