Head of Marketing

About Prodigal

Backed by leading investors like Menlo Ventures, Accel and Y-Combinator, Prodigal grew nearly 10-fold over the last year due to rapidly increasing demand for our products. In order to build on this momentum, we are looking for leaders in our expansion journey. You will work closely with the Co-Founders, CEO, Board and key stakeholders to educate and reinforce our mission.

Prodigal is building an iconic vertical software business that will fundamentally impact how the multi-trillion dollar lending industry operates. Prior to Prodigal, the industry was saddled with painful, low-value manual workflows, and poor customer experience. Our mission is to humanize the loan lifecycle through automation and data.

We are defining a new category of intelligence - one that drives dynamic decisioning based on interactions. As we build, these articles shape our thinking. We draw on lessons from giants and unicorns — but myths aren’t part of the ethos. Instead, Prodigal is grounded in reality, committed to using these lessons to improve the daily work of lenders and collectors as we expand our business, support consumers, and change the consumer finance landscape.

This is an opportunity for accelerated personal growth with a team that has an ambitious vision, technology to back it up and tier 1 investors.

Why we need you

🧭 Own Impact & Strategy

a. Set direction & tangible goals for the marketing team

b. Drive measurable results across channels

c. Experiment. Make falsifiable bets & deploy resources across people, processes & products.

📜 Keeper of messaging & stories

a. Vividly describe our dream; our raison d'être

b. Map how our products lead us to the goal

c. Segment our user personas & empathize with the painpoints we solve for them

d. Nurture current customer relationships to plan & execute references and case studies

e. Compound efforts across design, content & demand gen. teams to tell a cogent story

👩‍✈️ Lead the team

a. Lead and grow the marketing function by hiring strong talent

b. Develop the existing team to achieve their highest potential

c. Specialize into newer areas like ABM

🎯 Force multiplier for sales

a. Be the industry expert who evangelizes our mission at IRL conferences, and online events

b. Market research to build & refine sales resources (personas, battlecards, customer stories, ..)

⏱ Execute quickly  

a. De-prioritize intentionally and communicate decisions well

b. Judge what trends auger well & double down in a timely manner

c. Align and execute swiftly within your team and across functions

What you are great at!

1. Marketing enterprise software; ideally for products that cost over $100k.

2. Exemplary written communication. Clear, impactful, and creative stories go farther

3. Nuanced understanding of tradeoffs towards a strong software brand

4. Comfort with pace of an early-stage startup. Roll up sleeves, if necessary.

5. 5+ years of marketing experience; ideally product marketing and demand generation

6. Experience leading a team of 3+

Read more about Life @ Prodigal.

Prodigal is committed to a diverse and inclusive workplace. Prodigal is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.