Head of Content Marketing

OK, so let's start with a few words about Vue Storefront.

Vue Storefront sets a  new standard in online shopping , making it more convenient, intuitive, and lightning-fast. We use the  modern tech stack , believe in  composable commerce architecture , and are  dedicated to flattening the learning curve to business users. That is why  enterprise customers can launch our store in weeks instead of months , gaining time and saving money.

For us, the most important thing is that  Vue Storefront cares about people, their work-life balance, relations, and the impact they make on the community, tech & e-commerce world, and their private lives. Vibe, Self-driven, and Focus are Vue Storefront values, and we want to grow everyone who has a hunger for more and lives up to them!

Location : Remote, EMEA

Head of Content Marketing

We have three (3) centers of content: Marketing, Developer Experience & Community, and Chief Developer Experience Officer. Each content center contributes content for specific personas. As our Head of Content Marketing, you will lead the Content Marketing team and oversee content creation across these multiple departments. You will strategize, harmonize and deliver thought leadership, SEO, and product-related content. You will be the guardian of our tone of voice. You'll define and implement our content strategy. You will develop best practices for optimizing and sharing content across multiple channels to enhance topical authority, thought leadership, and lead generation.

Who you are:

• You work effectively across departments driving consensus to deliver on targets.
• You are productive in a remote-only environment.
• You have excellent communication skills to manage priorities and expectations and communicate strategy and results directly to stakeholders.
• You love data with a proven ability to measure the strategy's effectiveness and make results-based decisions.
• You are curious, flexible, articulate, and accountable.
• You value soft skills and are passionate and self-motivated.
• Solution-oriented with strong problem-solving skills. You don't focus on problems, and you focus on solutions.
• Effective communication skills with the ability to articulate strategies and plans to various audiences.
• Excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution.
• You don't shy away from operational work, and you like to make your hands dirty.

Responsibilities:

• Build a short and long-term content strategy to strengthen Vue Storefront's thought leadership, SEO position, and demand generation.
• Work closely together with all content centers and harmonize content efforts.
• Oversee the effective delivery of long and short-format content, inbound email flows and newsletters, the marketing website, videos, sales content, SEO content, and PR.
• Review and refine customer-facing content.
• Define targets and metrics, establish frameworks, and optimize processes to ensure our content efforts are measurable and performant.
• Proactively improve ways of working within your team and across teams and stakeholders to achieve the Content Marketing team's goals.
• Oversee and optimize our Content technology stack and freelancers (Content, Proofreading, etc.).
• Lead and guide your Content Team, and help their professional development.
• Actively and operatively contribute to content creation.

Competencies:

• At least 4 years of experience leading a Content Marketing team.
• Proven track record in B2B SaaS.
• Experience in developing content for C-level audiences, business personas, and developers.
• Experience creating video content and podcasts.
• Proven track record in driving revenue.
• Ability to run and manage projects across teams and deliver on time.
• Understanding of software development principles, common practices, business drivers, emerging trends, and tools in eCommerce.
• You are a native English speaker.
• You are performance-driven; you know which performance indicators to follow and what moves the needle.
• Strong attention to detail with an analytical mind and outstanding problem-solving skills.
• Success managing multiple complex projects and competing priorities simultaneously.
• Experience working with various levels of the organization, including technical and non-technical stakeholders.
• Nice to have:
  Experience with AI for content creation.
  Experience in eCommerce and Composable Commerce.

What can you expect:

• Senior and experienced team
• Budget and tools for your skills Growth
• Possibility to augment your salary by providing on-call support in our SWAT team
• Fully Remote work with flexible working hours
• Values-driven culture , friendly and supportive work environment
• Contract type tailored to your need
• Engagement: it’s full-time engagement in every case
• Ability to regularly attend conferences and community events , both as participant and contributor
• Flat organizational structure: it helps to focus on what’s essential - have no barriers in communication, no Corpo-language, no going things around, no need to do things differently than most smartly and efficiently.
• Relations: VSF values healthy relations and spends time together - e,.g.two weeks with your teammates and families on Tenerife?
• Benefits: contract type depending on your decision, Medicover medical care package (EMEA), access to the pool of courses, time to time workation, flexible working hours, working from wherever you want.

Come join VSF’s extraordinarily enthusiastic and successful team as we advance the ecommerce landscape!