Head of Content and Demand Gen

Responsibilities

• Write guides and blog posts about PII Security and Compliance
• Write daily educative posts on Linkedin, Twitter and other social media
• Be active in forums where our prospects are present and educate them
• Create youtube videos
• Run a newsletter about PII Security and Compliance
• Leverage SEO best practices to ensure our content can be easily found by our target audience
• Make Strac the go-to place to learn about how to secure sensitive PII data
• Own and manage our website, build landing pages and convert visitors into MQLs and SQLs
• Organize and launch creative and messaging tests to test performance

Requirements

• 3+ years of experience in marketing, and have written B2B content (tech industry experience a plus)
• Able to coordinate across many teams and perform in a fast-moving start-up environment
• Self-starter who embraces autonomy but thrives in a team Master storyteller with the ability to explain and translate complex concepts into simple and intuitive communications
• Take pride in ownership of your work and it shows a high sense of urgency and organization while managing multiple projects
• Use data to measure results and inform decision-making