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Head of Brand and Content Marketing

Codingal LogoCodingal


Date Posted

25 Jun, 2022

Salary Offered

$15000 — $25000 monthly

Job Type

Full Time

Experience Required

3+ years

Remote Work

Yes

Stock Options

Yes

Vacancies

1 available


Codingal is on a mission to inspire school kids to fall in love with coding.

Codingal is the #1 coding platform and community for school students to learn Computer Science by building apps, games, and websites. All classes are taught live 1:1 by vetted and trained teachers with a programming backgrounds.

Launched in September 2020, Codingal has already empowered 100,000+ students by motivating them to start learning coding via competitions and high-quality coding education. All classes are taught live 1:1 by vetted and trained teachers who come from a coding background. The coding curriculum is based on a standardized K-12 Computer Science Framework, which students find very fun & engaging.

We are backed by top investors including Rebright Partners and Y Combinator.

Coding helps improve logical thinking and problem-solving skills by 70% among kids at a young age, also enabling them to perform better in other subjects in school. Moreover, coding jobs are the future. They already constitute more than 60% of all jobs in science, technology, engineering, and math. While still in school, those who start young will be ahead of everyone by the time they get into college. They will be creators of the future. Learning to code at a young age will inspire more kids, including girls, to take up Computer Science as a major when entering college. Today, schools and traditional education systems are not equipped to provide the right coding education to children. Codingal is here to change that and empower every student with the tools, content, and live coding classes to start learning to code and build anything they can imagine.

We are looking for a Brand and Content who is passionate about this role.

Role and responsibility:

  • Define customer perception for the brand Codingal.
  • Responsible for keeping the website communication in tune with the positioning.
  • Understand, assist and develop incisive content (articles, ebooks, videos, social media). Drive thought leadership content for Codingal
  • Build a portfolio of SEO led content to enable and drive business
  • Develop lightweight, repeatable processes, workflows and content templates for website, mailer and content that keep the team moving fast and iterating quickly
  • Build the core brand thought along with key stakeholders to position Codingal as a leading coding provider.
  • Strategize and execute PR plans for the brand
  • Work closely with the designers and developers to roll out webpages and campaigns
  • Responsible for master stroke content and videos to enhance the brand presence and brand salience
  • Responsible for designing and developing all marketing collaterals for online and offline campaigns
  • Ensure all marketing communications are in line with the business & brand guidelines
  • Experiment / run A/B tests to measure the impact and relevance of the communication. Improve conversion % on website by optimizing at webpage level
  • Measure and report the success of the brand campaigns and content supported by relevant metrics

So, who is a good fit for the role -

  • Someone who is an expert in converting business insights into customer copy
  • She/he should have managed brand, content and marketing communication for at least 4 years
  • Experience working for consumer brands would be an advantage
  • Familiarity with CRM and Content tools like Hubspot, Google analytics, Google Console is a must
  • Unmatched enthusiasm to keep up with the pace of the business and the team.

Compensation: 12L to 15L (based on experience) + stock options.

Job Location: Bangalore

Come, join us on the journey to provide coding education to every K-12 student and prepare them for the future. Apply now!

About Codingal

Codingal Logo

Live 1:1 coding classes for kids in Asia & Africa

Company Size: 11 - 50 People
Year Founded: 2020
Country: India

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