Head of B2C Growth Marketing

The role: In 2023, we’re ready to take our consumer business to the moon and are looking for a Head of B2C Growth Marketing to take over the entire consumer marketing funnel, from traffic to MQLs to conversions to referrals, and everything in between.

We’re growing fast despite not having scratched the surface of our existing channels, stood up new channels, or optimized our conversion funnels. If you’re looking for an opportunity to be the leader that takes us to the next level, we’d love to meet you.

About you: You’re energized being responsible for the essential business KPIs, and figuring out how to deliver on ambitious goals You’ve been on a growth-stage marketing team (preferably a B2C company) and helped build the engine that took the company from series A to series B You’re comfortable working at every step of the funnel - traffic, MQLs, SQLs, on-site conversions, churn, and referrals You’ve developed a new channel from 0 to 1, and scaled a channel from 1 to 100 You’ll work with anyone, in any department, to  You have experience testing methodologies to determine marketing channel incrementally You have a track record of successfully scaling and optimizing performance marketing budgets and have experience with a variety of marketing channels

What you’ll be responsible for: Developing and iterating on a “theory of the customer” - watch session recordings, conduct user interviews, and do what it takes to deeply understand the problem people are trying to solve when they reach our website

Scaled paid acquisition: delivering exceptional CAC: LTV and paybacks, optimizing ad platforms with the full funnel of data: not just conversions but MQLs and SQLs and more heavily weighting high-LTV leads

Conversion rate optimization: hand-in-hand with scaling paid acquisition, you can build funnels to convert paid and earned traffic by thinking deeply about what stage of the buying journey the lead is in, and how to match a conversion experience that lines up with that stage

Analytics: hand-in-hand with conversion rate optimization, you get deep in the weeds using Google Analytics, Amplitude, Hotjar, and your analytics tools of choice to get real insights into how visitors are engaging with the website

Discovering new channels: go from 0 to 1 on getting new acquisition channels off the ground

Referral programs: you’ve started a flywheel that incentivized existing customers to drive cheap, reliable, high-LTV customers via referrals

Email marketing to turn MQLs into SQLs: you’ve built email drip sequences that move leads down the funnel and qualify them for the sales team

Working with our product team to take successful lead gen tests into product-led growth opportunities Reporting on key metrics related to the volume, cost, and funnel metrics of leads, MQLs, and SQLs

Recruiting Process: Initial screen with our recruiter Hiring Manager Interview Virtual On-site with Leadership