Growth Marketing Specialist (f/m/d)

Who We Are:

Taktile is pioneering a new category: interactive decision-making. We strive to empower businesses in the financial services to make smarter and safer decisions at scale. In the last year, we’ve quadrupled our customer base and our software is currently used to power more than 260,000 critical business decisions every day. We’re growing rapidly and have an opportunity to truly lead the industry.

That’s where you come in.

As a growth marketing lead, you will be critical to our efforts:

We’re looking for an experienced growth marketer to help us build the interactive decision-making category, generate and capture demand, and lead digital marketing. You will partner with our business development, sales and product teams to develop, test, and execute experiments that drive new leads and pipeline. You’ll have a major impact on our business and growth trajectory. This includes:

Design, execute, refine and measure integrated campaigns and experiments across channels that drive demand, top of funnel acquisition, pipeline creation, and ultimately revenue generation (Examples of projects might be: building and managing a webinar program; creating and executing email marketing campaigns; developing and managing paid ads; owning ABM).

Come up with new ideas to generate pipeline, reach new valuable customer segments, increase demand, or increase conversion and expand successful projects into repeatable marketing programs.

Shape strategies for marketing automation and our tech stack to build a best-in-class marketing organization.

Manage and optimize marketing budgets, track numbers, build forecasts, and report on progress to ensure we’re hitting our sales and marketing goals.

WHAT YOU'LL DO

Lead growth marketing and serve as a founding member of the marketing team.

Craft a strategy and execute growth marketing plans across channels to acquire and retain customers.

Generate demand and build marketing campaigns and programs from scratch that drive predictable, repeatable, quantifiable growth. Set up and manage Facebook, LinkedIn, Google, and other digital ad experiments and campaigns.

Implement and oversee marketing automation, marketing operations, SEO, and campaign attribution tools.

Own quantitative analysis to identify growth opportunities, optimize performance and manage spend.

Forecast and measure the impact of demand creation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly.

Exemplify Taktile’s core values.

We’re looking for someone who can demonstrate:

A growth mindset, comfort with ambiguity, and strong sense of personal ownership.

A willingness to own growth marketing and marketing numbers.

A desire to be both creative and data-driven.

A desire to drive meaningful business impact through experimentation.

An openness to giving/receiving feedback and a curiosity to learn new skills and domains.

Strong analytical skills.

Exceptional organizational and project management skills with a strong ability to prioritize and balance multiple work streams.

IDEAL, BUT NOT REQUIRED

3-7 years in marketing, growth, business operations, management consulting, analytics, or a related field

Experience in B2B enterprise software and early-stage high-growth startups preferred

Experience with data analysis tools

OUR OFFER

Receive a top-of-market equity and cash compensation package.

Get access to a self-development budget that you can use to e.g. attend conferences, buy books or take classes.

Join us onsite in our inspiring office space in the heart of Berlin or fully remote and travel to quarterly team meetings around the world.

Make an impact and meaningfully shape an early-stage company by creating new opportunities.

Experience a truly flat hierarchy. Interact with and learn directly from founding team members. Having an opinion and voicing your ideas is not only welcome but encouraged, especially when they challenge the status quo.

Get to know and learn from experienced mentors such as the founders of Looker, GitHub, Mulesoft, Datadog, and UiPath.

Use the equipment of your choice including meaningful home office set-up.

Benefit from an onboarding and training path supported by best-in-class coaches to become a true expert in your field.