Growth Lead

What you’ll do at Better Financial:

• Create and execute a growth strategy for our brands
• Manage paid advertising campaigns through Facebook, Tiktok & App store
• Explore organic opportunities with social, content and whatever else you think will move the needle
• Run email campaigns at scale
• Work with the product team to improve conversion rates across the funnel
• Be accountable for weekly and quarterly revenue goals for conversion KPIs

We’d love to hear from you if you have:

• At least two years of experience in performance marketing, having grown mobile apps from thousands to hundreds of thousands of customers
• A track record for delivering rapid results using Facebook, Google Ads and other paid channels
• An in-depth understanding of the challenges of ad attribution post-iOS 14 and familiarity with platforms like AppFlyer or Adjust - as well as supplementary tools like Google Analytics