Role Overview
HER is founded on connection. We’re on a mission to connect every queer person on the planet. Our product team honors meaningful relationships, both internally and within the LGBTQ+ community. We value execution through a get-shit-done (GSD) attitude, learning together through change, and celebration of even the small things.
A copywriter at HER makes people fall in love with our mission and brand through content, surprises and exceeds users’ expectations, works with many different perspectives, has strong opinions on different queer topics and can ground their writing on users’ data.
On the daily:
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Grasping with SEO/Content brief and excelling at writing content that our readers love
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Listening to what the community says about their content, asking questions and discussing it with the growth team
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Thinking about different ways to cover topics so consuming that content makes users engage
Requirements for the role:
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Experience with end-to-end content management: from the content calendar planning to its implementation and communication with stakeholders
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Ability to work within various points of view on LGBTQ+ matters and communicate your concerns and input regularly.
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Proven writing experience with blog posts and landing pages
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Experience in implementing brands' tone of voices
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Expertise in SEO writing
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Actively engaged with the queer community
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Familiarity with WordPress
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Working effectively on tight deadlines
And bonus points if you…
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Experience with storytelling
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Ability to assess articles' performance in Google Analytics
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Working knowledge of SEO tools
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Conversion rate optimisation experience
HER
