What it means to be the first generalist business hire
Joining Vellum this early means that you’re going to play a huge part in guiding both the business and cultural evolution of the company. Together, we’re going to face the hardest GtM challenges this journey has to offer head-on. As the team grows, you’ll be the battle hardened expert that everyone looks towards for guidance.
With great power comes great responsibility 🙂
What you’re signing up for
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Owning our inbound marketing strategy (content, SEO, social)
- Publish 1-2 content pieces per week to drive inbound traffic of high-intent leads
- Drive our social media strategy (LinkedIn, Reddit, Twitter etc.)
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Leading sales efforts to convert inbound signups
- Conduct onboarding calls for incoming new users who sign up
- Drive the full sales cycle for these leads: understand pain points, build a relationship, suggest relevant solutions, negotiate and close deals
- Optimize email sequence for new signups in their trial period
- Share aggregated insights from customer calls to guide product development
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Managing our marketing website (vellum.ai) and mailing list
- Drive the development of www.vellum.ai
- Create email nurture campaigns for our 3,500+ member mailing list
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Formalizing business processes and running growth experiments, a non-exhaustive list of ideas include: outbound sales, non-linear marketing ideas, improve help center/support documentation, formalize customer success/retention etc.
- Serving as a cultural pillar of the team
Vellum
