Founding Marketing Lead

👋

Past experience marketing deeply technical products to Developers, Senior Engineering Leaders, and Product Leaders across Platform Engineering and Application Engineering is a hard requirement. 👍

ℹ️ About AuthZed

We’re pioneering open-source authorization solutions for scaling businesses tackling complex end-user permissions in zero-trust architectures. Our focus is on providing the most feature-complete authorization software, SpiceDB, and enabling global production deployments with single and multi-tenant as-a-service products, SpiceDB Cloud and SpiceDB Dedicated.

We decided early on to protect employee equity and raise strategically; this allowed us to effectively deploy our $3.9M seed capital to build the most mature project in our space, garner credibility, and grow our open-source community. Now, with increasing user interest in commercial products supporting the deployment of SpiceDB, we’re ramping up the revenue organization to handle scale.

AuthZed is a fully remote company with employees across the US and Europe. We’re a hardworking group with a software-driven culture; even sales folks know how to code! We bring integrity to all our interactions and trust each other to make the right decisions.

⭐️ We value:

• Agency - we have the autonomy and resources needed to succeed.
• Collaboration - we help each other tackle complex problems.
• Open-Mindedness - we leave biases out of our ideas and thoughtfully consider challenges to them via alternate perspectives and solutions.
• Diversity - we’re not interested in echo chambers.

If you’re a passionate, self-motivated, and ambitious individual who is excited about creating something from the ground up - we’d love to speak with you!

👤 The Role

We are looking for a highly skilled Marketing Specialist to join our team The ideal candidate has experience across a variety of marketing functions, specifically across Growth Marketing + Product Marketing. We’ve got a solid start with credibility in a new market, strong community, and orientation to our target customer — you would be responsible for fine-tuning existing positioning and messaging, conducting in-depth market research, creating compelling content, and developing and executing unique go-to-market strategies. The customer journey is critical to us — as a part of the revenue org, marketing will work closely with sales and customer success under a unified objective of creating customer advocates.

💼 Responsibilities:

• Analyze market trends, competition, and customer needs through detailed research, and develop ROI reports, marketing and advertising metrics.
• Synthesize research findings to create well-defined segments, ideal customer profiles (ICPs), use-cases, and other relevant marketing materials.
• Craft compelling narratives about our products and the broader authorization market to engage our target audience.
• Develop and execute targeted communication strategies, including social media and community engagement, to reach our technical buyers effectively.
• Utilize strategic thinking to align short-term and long-term marketing objectives with overall go-to-market goals.
• Create unique and innovative strategies and tactics to build awareness and drive customer acquisition.
• Apply systems thinking and marketing frameworks to develop comprehensive go-to-market plans.
• Produce well-rounded marketing campaigns, from content creation (blogs, webinars, white papers, sales collateral, videos, podcasts etc.) to execution, in line with our marketing strategy.
• Manage marketing projects, coordinating with multiple stakeholders, to ensure timely completion and adherence to defined objectives and key results.
• Maintain a detail-oriented approach while executing projects to ensure consistency and quality in all marketing initiatives.

✅ Requirements:

• Proven experience in marketing, specifically targeting open source or enterprise SaaS technical buyers with a highly technical product
• Proven experience in marketing to developers.
• Strong analytical skills and the ability to conduct in-depth market research.
• Exceptional storytelling and communication skills, both written and verbal.
• Demonstrated strategic thinking and creative problem-solving abilities.
• Familiarity with marketing mental models and frameworks.
• Proficiency in creating and executing comprehensive go-to-market strategies.
• Excellent project management and organizational skills.
• A detail-oriented mindset, ensuring the highest quality output in all marketing initiatives.

If you are a well-rounded, experienced, and creative Marketing Specialist with a passion for driving success in the open source and enterprise SaaS space, we want to hear from you!

Compensation

• Salary + Equity