Background:
GoGoGrandparent’s (GoGo’s) mission is to help older adults live independently in their home for as long as possible. We do that by tailoring existing on demand APIs to the needs of people living with mobility, visual, cognitive and dexterity impairments. Our service is a virtual caregiver that monitors the instrumental activities of daily living (mobility, meals, groceries, medication delivery & home management) for tens of thousands of older adults around the United States. Our team of 196 is operating profitably & has not raised venture capital financing to date. The company was started in 2016 and inspired by the cofounder’s grandmother, who still uses us today.
Job Description:
We’ve had significant growth in our online performance marketing over the last year, but despite that - over 25% of GoGo’s signups come from offline channels. Based on pre-pandemic experiments and existing caller behavior we believe there is a lot of room to grow these channels. We have a ton of experiments we’d like a data-minded growth marketer to sink their teeth into. These include:
- Partnerships with local DMVs
- Setting up referral operations with tens of thousands of doctors offices, physical therapists, hospitals, community centers, churches & more
- Explore alternative “offline” marketing channels with community partners like supermarkets & pharmacies
- Create, manage and analyze targeted mailers to older adults
test the efficiency of each of these campaigns to make sure they are under our target CAC
- Create channel partnerships with realtors that have clients that are downsizing
- Advertising in local coupon books
- Filtered mailers to surviving spouses
We need someone who is comfortable managing data-driven experiments, building relationships with community partners & identifying other opportunities for acquisition growth, while staying within our LTV/CAC targets.
This will be the first leader of this role and has a ton of room for growth.
Job Requirements:
This is a creative role that has significant partnership management aspects and analytical components. The best candidates will be able to:
- Use tools like Google Spreadsheets to create customer conversion funnels for each acquisition channel and calculate CAC
- Use tools like Figma or Canva to make low fidelity “version 0 ads” to test ideas
- Be comfortable establishing and running partnership conversations trying to convince 3rd party organizations to work with GoGo in an advertising opportunity
- Set up interviews with customers to learn more about what they’re looking for, how they found out about us and use those learnings to develop new tests
We’re not considering candidates with no prior growth or marketing experience.
GoGoGrandparent
