Product Lead (Mental Health / ADHD)

About Inflow

Inflow is a rapidly growing digital health start-up on a mission to help people with ADHD to reach their full potential. Inflow’s science-based program encompasses psychoeducation and habit development to provide comprehensive support to our members. With a growing community of members already experiencing transformational outcomes, we have the potential to become a category-defining business, making a significant impact on the lives of those with ADHD. This is an incredible opportunity to join a promising startup on an exciting trajectory, with top-tier investors, such as Y Combinator and Octopus Ventures, and an exceptional founding team.

About the role

As a Product Lead (Mental Health / ADHD) at Inflow, you will lead the innovation and development of ADHD-related product experiences that will help people with ADHD discover their specific ADHD traits, understand their struggles, and set-up personalized learning & improvement plans. Your work will be key in helping users discover how the Inflow app can benefit their mental health and will contribute to our next stage of growth. 

Responsibilities

• Lead the development of new product experiences that will empathize with neurodivergent individuals, help them understand their ADHD brain, and position the Inflow App as a solution to their ADHD-related struggles: generic and personalized ADHD self-assessments & quizzes, ADHD trait & mental health scores, ADHD learning plan personalization, ADHD self-care and educational features.
• Conduct qualitative user research via in-depth interviews, user surveys, usability testing, and user recordings to identify user needs, perceptions, and problems.
• Research mental health literature, consult and collaborate with our medical advisors, and stay on top of trends and developments in ADHD and mental health spaces to identify new product experiences and opportunities.
• Write ADHD-specific and product marketing copy to create a seamless narrative that shows sensitivity to mental health nuances, strongly positions Inflow as a solution to support their ADHD management and overall mental health, and encourages users to engage with and subscribe to Inflow.
• Translate your concepts and ideas into illustrative drafts and clear descriptions with all the details, continuously communicate with the delivery team (design & engineering), ensuring key stakeholders fully understand your vision.
• Meticulously review all designs, copy, and user experiences. Conduct thorough testing and usability tests to ensure high product quality, compliance, and accuracy in medical terminology (e.g. in the usage of medical/non-medical terms).

Job requirements - Must haves

• 6+ years of professional experience with the minimum of 3 years as a Product Manager in D2C product or tech-driven environments, directly managing the product lifecycle and working in cross functional teams.
• Naturally creative person, at ease with ideation, conceptualization, prototyping, outlining, etc.
• Good understanding of user motivations, pain points, and UX best practices. Proven ability to think creatively and empathize with users to solve problems and innovate.
• Strong writing skills and ability to write compelling mental health content & product copy.
• Data-driven decision making – skilled in analyzing data and applying insights to deliver business outcomes.
• Knowledge of UX/UI principles to enhance user experiences.
• Some A/B testing experience.
• Big passion for mental health and a desire to make an impact on lives of people with ADHD.

Job requirements - Nice to have

• Degree in Psychology, Behavioral Science, Medicine, Social Sciences, or similar.
• Good understanding of ADHD and previous experience in the mental health space.
• Marketing education (e.g. master in marketing or MBA) and experience in a D2C marketing role.

What we can offer

• Competitive salary
• Fast-paced learning through direct hands-on experience
• Flexible remote working environment
• Rest up with 25 days’ vacation per year
• The opportunity to positively impact the lives of those with ADHD
• Health, Vision and Dental Insurance (if you're US based)
• 2 company retreats per year
• 10 mental health days per year
• Your birthday off