Head of Inbound Marketing

Responsibilities

• Grow inbound demand through website & blog
  • Improve conversion rate from search results to website visitor.
  • Improve conversion rate from website visitor to gated submit event (resources, webcasts, trials).
  • Improve conversion rate from gated submit event to activated trial.
  • Improve conversion from website visitors to demo request
• Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, Whitepapers, ebooks, reports, webinars, infographics, landing pages etc.)
• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
• Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, and emails to drive lead generation.
• Optimize marketing automation and lead nurturing processes through email, content, and social channels
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
• Conducting customer, competitor, and product research
• Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics
• Propose new and improved inbound marketing campaign ideas

Requirements

• Previous experience in marketing management for 2 years
• Excellent communication skills in English, both spoken and written
• Proficiency in marketing automation and blogging software features
• HTML/CSS, Canva hands-on experience is an advantage
• Expertise in SEO/ SEM, Google Analytics
• Experience with Keyword Research Analysis.
• Proven skills with On page / Off Page SEO.
• Creative thinker and problem solver
• Efficient organisational and time management skills
• Data-driven and research-oriented