Head of Demand Gen

Karat Financial LogoKarat Financial

Date Posted

26 Jun, 2022

Salary Offered

Not Specified

Job Type

Full Time

Experience Required

6+ years

Remote Work


Stock Options



1 available

We're building a bank for creators.

Your favorite digital creators—the ones you follow every day on YouTube, Instagram, TikTok or Twitch—aren’t just extraordinarily talented personalities and community builders. They’re also businesses. That means they have business needs—managing revenues, expenses, savings, credit, banking. We’re building products that help creators spend less time worrying about finances so they can focus on creating.

We’re building a new category, which requires us to evangelize broadly. But to grow at strong clip, we need laser-focus on high-performance acquisition channels. That’s where you come in.

We’re looking for a Head of Demand Generation to build out our events, partnerships, and cold outreach programs. You’ll refine process, scale a team, optimize spend, and report directly to the CEO.

What you’ll do:

  • Scale high-touch channels like events and cold outreach
  • Build a robust partnership program
  • Ensure cohort suitability by tracking downstream activation levels
  • Build your process and team iteratively as you hit key milestones
  • Manage spend and ROI
  • Work alongside sales, data, and product to shape a cohesive story

What you’ll need:

  • 3-5 years in demand gen, 1-2 as a manager and team builder
  • Passion for, and nuanced view of, the creator market
  • Skills for scaling high-touch/sentiment channels
  • Ruthless prioritization and aggressive targets
  • The same moxie as creators: inventiveness, hustle, and a smile
  • Most likely to live in LA or NY. We’re a remote team, but creators concentrate on the coasts.

Why Karat?

  • Huge opportunity.  The creator economy just flew past a $50b milestone despite zero infra for creator banking. It’s our race to lose.
  • Fascinating problems. We reduce financial risk so creators can take creative risks. The work you do in building a creator bank quite literally impacts contemporary culture.
  • The right team.  We’ve worked at the largest investment banks (Goldman Sachs, Morgan Stanley), investment managers (Blackstone, TPG), and social networks (Instagram). We started this company to leverage our experiences to help creators.
  • Culture.  We love hanging out with board games, delicious dinners, and brisk hikes as much as we enjoy delving into personal philosophy, management theory, and nitty gritty business details. Don't be afraid to bring yourself to work!
  • Resources and growth. We’re well capitalized from top investors like Signal Fire and Union Square Ventures; CEOs from YouTube, Twitter, Wealthfront, and CAA; and investors including Twitch co-founder Kevin Lin, Y Combinator, CRV, and Coatue. We keep a lean team, and this is a rare opportunity to join. You’ll learn a lot, build foundational products, and grow as our company scales.

Job Benefits:

  • Competitive compensation and equity.
  • Health insurance.
  • Flexible and remote work culture.
  • Meet with and build for your favorite creators.

We’re a distributed team. This is a full-time role open to anyone in North American time zones.

About Karat Financial

Karat Financial Logo

The black card for creators.

Company Size: 11 - 50 People
Year Founded: 2019
Country: United States

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