Job Details

Senior Marketing Manager APAC (f/m/d)

1. The Role

• Develop and implement the regional marketing strategy and campaigns to support sales in exploring existing and new verticals

• Contribute to definition of headquarters’ marketing strategy

• Deploy marketing strategy and corporate identity in the territory

• Collect, analyze and process customer data as basis for CRM

• Generate and qualify leads to be followed up by the sales team

• Plan and supervise regional trade shows and conferences

• Secure speaking opportunities on industry conferences

• Represent the company at said events, manage and build relationships with regional industry associations

• Increase brand awareness in target regions and verticals by taking initiative and creating brand building opportunities

• Define unrecognized sales potential based on research and market analysis

• Distribution of professional PR regionally in local language

• Source and manage creative and PR agencies regionally

• Localization of all relevant sales materials and website

• Establish and maintain productive, professional relationships with assigned media partners

• Content creation and campaign planning across regional platforms such as WeChat, LinkedIn, YouTube, Facebook etc. 

• Assist with the development of sales materials specific to the region, e.g. ppt presentations, brochures, and talk tracks

• Reporting on marketing campaign initiatives and optimization

2. Your Profile

• Successful completion of university business or marketing studies

• Minimum five years of successful professional marketing experience on either agency or company side

• Understanding of the nature and demands of Broadcasting, Entertainment, Pro AV and related markets in APAC is required

• Working business knowledge of and practical experience within the APAC region

• Appreciates the importance and use of database management programs (experience with Sales Force is an advantage)

• Ability to work under pressure

• Hands-on attitude and pragmatic thinking

• Ability to effectively collaborate with Marketing, Sales, and Product Management in a timely, results-driven and respectful manner

• Appreciation for the challenge of building new relationships

• English (fluent to native speaker is a must); other languages (e.g. Mandarin, Japanese an advantage) 

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