In a nutshell:
You will be accountable for managing brand communications with guidance, maintaining and expanding media relationships, and main support in implementing PR initiatives such as events, media pitches, interviews, and other strategic communication content.
What you'll do:
- Supports the implementation of media (ie. support with media calls, reports, research, etc). Liaise with media, influencers & public stakeholders.
- Conduct research to support PR planning/sharing insights for specific client campaigns.
- Contributes toward new business pitches and internal brainstorms.
- Serve as a competent contact for all front-of-house queries.
- Involvement in client servicing and ensuring a high level of delivery quality.
- Managing the brand comms and building PR strategies for assigned accounts. Develop interesting and strategic PR content.
- Tracking of media coverage and PR metric. Produce insightful and analytical research for project reports.
- Assist team members in prep for media events and be on-site to support team members during media events.
What you'll need:
- 1-2 years of experience in public relations will be an added advantage. Candidates with digital marketing experience will have an edge.
- The candidate must possess excellent English in both writing and speaking. Multilingual candidates are welcomed.
- Degree or Diploma in Communications, Journalism, Marketing Communications, Business, Management, Psychology, Information Technology, or any related field.
- Excellent writing and building newsworthy stories skills
- Analytical and solution-driven mindset: Quantitative and qualitative evaluation of methods and results. Resourceful problem-solving abilities.
- Excellent organizational and time management - Able to prioritize multiple projects.
ROOTS Asia Pacific
