Content Marketing Specialist

The Entrust Group

Full TimeUnited StatesPosted Recently $5000 monthly

Job Details

About Entrust

The Entrust Group is a pioneer in the world of self-direction. For 40 years, we’ve provided account administration services for self-directed retirement accounts and tax-advantaged plans. As a Self-Directed IRA administrator, Entrust assists clients in purchasing alternative investments with retirement funds, and administering assets typically unavailable through banks and brokerage firms. With an Entrust Self-Directed IRA, clients have access to assets such as real estate properties, precious metals, start-ups, private equity, loans and much more.

Who we're looking for

We are looking for a creative, high-performing Content Marketing Specialist to join our team of passionate marketers. The Content Marketing Specialist will report directly to the Marketing Director and work closely with other team members on all campaigns and projects.

This is an opportunity to work with skilled marketers on a variety of B2B and B2C campaigns and programs. The Content Marketing Specialist will strategize, develop, implement and execute a comprehensive digital B2B and B2C inbound content marketing plan by working with Marketing, Sales and other departments. You should be a grammar buff with extreme attention to detail and have a good understanding of Inbound Marketing and engagement techniques. This position requires a keen eye to ensure everything is cohesive and consistent in articles, whitepapers, webpages, etc.

Responsibilities

• Work with marketing, sales and operations to identify content needs and develop an organization-wide content calendar and distribution plan
• Research, write, optimize, and build effective and engaging digital and print content including articles, whitepapers, reports, brochures, webpages, etc.
• Ensure consistency in style, tone, and branding of our content
• Update the style guide as needed
• Coordinate with the marketing team to synchronize communication efforts for campaign launches
• Participate in developing campaigns and programs with the marketing team
• Research industry trends and current news to create new, engaging content and identify areas of need
• Analyze competitor communications to ensure we’re emphasizing our points of differentiation
• Closely monitor analytics and content performance to recommend future enhancements
• Present analytics and content performance to Marketing Team
Utilize project management tool to develop and track status of each project

Requirements

• Bachelor’s degree in marketing, communications, journalism, or related field
• A minimum of 3 years of experience researching, writing, and building digital content
• Extreme attention to detail
• Ability to focus on the big picture while keeping an eye on the little things
• Demonstrated experience writing for digital channels
• Excellent writing skills, and the ability to write in our voice
• Experience managing a content calendar
• Skills in SEO and content marketing/promotion
• Strategic thinking
• Great proofreading skills
• Strong time-management skills and ability to prioritize
• Proficient with Microsoft office programs
• Experience with google analytics (Google analytics certification preferred) and ability to analyze performance trends and metrics
• Experience with Content Management Systems, HubSpot is a plus
• Knowledge of graphic design (Photoshop, InDesign)
• Demonstrated ability to work in a team environment as well as independently

How to apply

Please respond to this post with your resume and writing samples.

This is a full-time position with benefits. Compensation is determined by experience. The Entrust Group encourages a healthy work/life balance.

This is a remote position but can be based out of our office in Oakland, California if desired.

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Disability insurance
Employee discount
Health insurance
Paid time off
Parental leave
Professional development assistance
Vision insurance
Schedule:

8 hour shift
Day shift
Monday to Friday
Education:

Bachelor's (Preferred)
Experience:

SEO: 3 years (Preferred)
Marketing: 3 years (Required)
Work Location:

Fully Remote

Salary Offered

$5000 monthly

Job Type

Full Time

Experience Required

3 years and above

Remote Work

Yes

Stock Options

No

Vacancies

1 available

The Entrust Group

We administer self-directed IRAs (Real Estate IRAs, Gold IRAs & more).

Company Size:

Not Specified

Year Founded:

Not Specified

Industry:

Financial

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